The world as we know it has never been more revolved around the internet and websites than at this current day and age. People can shop online, order their groceries and search for basically everything and anything they need at the touch of a button. In an ever increasing technical world, it is extremely important to have a website for your company that accurately reflects your brand.
Companies without websites are simply losing out on a ton of revenue. If you aren’t convinced, and want to continue being stubborn, let the facts speak for themselves. Here’s 20 crazy digital marketing stats that show why you need a website.
1. In 2019, Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%. (Source: NetMarketShare)
2. Google has received nearly 2.3 trillion searches this year. (Source: Internet Live Stats)
3. Of the billions of searches that happen on a given day, 15% of daily searches are new to Google. (Source: Google)
4. On the first page alone, the first five organic results account for 67.60% of all the clicks. (Source: Zero Limit Web)
5. 57% of marketing executives say on-page content development was the most effective SEO tactic. (Source: Content Marketing Institute)
6. The average content length of the top position Google article contains 2,416 words. (Source: serpIQ)
7. The top four ranking factors are website visits, time on site, pages per session, and bounce rate. (Source: SEMrush)
8. In 2019, 52% of all worldwide online traffic comes from mobile, 45% from desktop. (Source: StatCounter)
9. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Source: HubSpot State of Inbound)
10. “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years. (Source: Google)
11. 72% of consumers who did a local search visited a store within five miles. (Source: WordStream)
12. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (Source: HubSpot)
13. “Best” + “right now” mobile queries have grown by over 125% in the last two years. (Source: Google)
14. 94% of someones first impression is directly related to the design of your website and how your website performs speed wise. (Source: https://www.webfx.com/blog/web-design/website-statistics-2020/)
15. Slow-loading websites lead to a $2.6 billion revenue loss each year (Source: https://www.webfx.com/blog/web-design/website-statistics-2020/)
16. 70% of consumers learn about a company through their blog rather than ads. (Source: https://www.impactbnd.com/blog/user-experience-stats-infographic)
17. 38% of visitors will stop engaging with a website if the content or layout is unattractive. (Source: Blue Corona)
18. 62% of companies increased their sales by designing responsive mobile platforms for their websites. (Source: SAG IPL)
19. 40% of people will switch to a different search result if the first one is not mobile-friendly. (Source: SAG IPL)
20. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile (Source: https://www.sweor.com/firstimpressions)
